PLAYMOBIL toys are played with across the world and enjoyed by children of all ages. In fact in 2017 the toy giant marked the production of its 3 billionth figure.
This year the beloved toy maker is working with the National Autistic Society to explore how the hand-sized figures with the famous smile bring joy to children on the autistic spectrum, and help support their ongoing development.
The partnership will see PLAYMOBIL explore the relationship between children on the autistic spectrum and their much loved PLAYMOBIL toys through a research project. The toy manufacturer is also sponsoring this year’s World Autism Awareness Week (WAAW), taking place from March 26th. The week is the National Autistic Society’s biggest fundraiser of the year.
Jamie Dickinson, Marketing and Display Manager, said: “We’ve always known from parental feedback that children on the autistic spectrum really enjoy playing with PLAYMOBIL for a number of reasons. Not only is it a fun toy, it is durable, can be deconstructed and reconstructed with ease and offers a way of re-enacting real life scenarios through play.
“Our work with the National Autistic Society is allowing us to explore this special connection, speak with parents and children on the autistic spectrum to get real life feedback, and also help to give back to a great charity.”
As part of this year’s WAAW, the National Autistic Society is once again encouraging people to get creative to raise money with a fun activity at work, school or in the community. Whether it’s a bake sale for your colleagues or onesie party with your classmates, there are loads of ways to raise money to support the ongoing specialist help and advice provided by the National Autistic Society.
Kate Vickers, Head of Supporter Fundraising at the National Autistic Society, said: “We were delighted that PLAYMOBIL were so keen to get involved with our vital work. There are over 700,000 autistic people in the UK, including children but also adults, plus their 3 million family members and carers. For all of them we are the place to turn.
“World Autism Awareness Week gives schools, workplaces, individuals, and their families and friends across the UK, a chance raise awareness of autism and to take part in a host of fantastic fundraising activities. We’ve come a long way in raising awareness, but there’s still so much more to be done until everyone understands autism and we can make a world that works for autistic people.”